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May 15, 2012
 

Battle Of The Garments

When it comes to clothes, all garments are made equally, right? Unfortunately, that is not the case. Now-a-days people may think it’s hard to pay attention to what goes into your clothes and who’s making them simply because of the sheer volume of producers and sellers out there. Well, have no fear! If you’re too busy at work, walking the dog or taking the kids to practice, we are here to help break it down for you. Future:Standard will take a look at one style two different ways to see what version comes out on top- ethically, environmentally and economically.

The combatants: Soft Joie Alcott Top vs. The Cutout Tank by Groceries
vs.
Round One: Fabric
The Alcott Top is made from viscose rayon. Rayon is one of the oldest man-made fibers and is not synthetic. In fact, it is made from wood pulp giving it features similar to those of cotton. Even though rayon is not synthetic, it takes a lot of water and energy to produce- contributing to water and air pollution.
The Cutout Tank is made from 60% hemp and 40% organic cotton. Hemp fiber is often used as an alternative to rayon. It holds all of the same properties in addition to being biodegradable and anti-UV. Not to mention since hemp absorbs dyes more readily, you get a more vibrant color than you would with most other fibers. The organic cotton that Groceries uses is certified organic and GMO-free.
 Winner: The Cutout Tank! When it comes down to it, though the rayon is renewable, it contributes more to pollution and can have unwanted chemicals in it. The hemp is biodegradable which means it won’t sit around in a landfill for as long as the Alcott Top would.

 Round Two: Production
Both tops are imported into the US. Here’s the difference though, the entirety of the Alcott Top is imported while only the fibers of the Cutout Tank are imported. This means that the Cutout Tank is creating jobs inside the US because it needs people to knit the tops. The Cutout Tank uses fibers from India and China that have been grown sustainably and ethically.
Winner: The Cutout Tank wins because even though both are imported, the Cutout Tank creates more ethical jobs and uses local workers. The Alcott Top simply imports from one location, ready to be sold.

Round Three
: Price
The Alcott Top: $88.00
Cutout Tank: $43.00
Winner: This one isn’t a close round; the Cutout Tank wins by $45.00.
 
Wrap-up:
So, if you are looking for a new summer top, we recommend the Cutout Tank by Groceries. It comes at low cost to the people making it, our environment and your wallet.


May 13, 2012


May 9, 2012
 

Vendor Soplight: Erin from Ija Designs

An Interview with Erin the artisan behind IJA designs.

Erin's style byline is:  Beauty radiates from within, but a pair of fabulous earrings can’t hurt.

Future:Standard loves that at IJA designs, green is more than just their favorite color; it’s a way of life. They've chosen to run their studio on 100% renewable energy, they recycle all their scrap metal and purchase recycled metals.    Ija designs can make any outfit shine, these pieces can dress up a tee and look so polished with your favorite black dress for a night out. Erin, Thank you setting the standard!

Ija Designs


Where do you get your inspiration?

As an artist I find that everything inspires me. I’ve designed pieces based on the way a shadow falls across the floor or the shape of a stone found on the beach. My latest collection was heavily inspired by ancient Mayan art as well as SW Native American art. I think this stemmed from the “end of the world” discussion and as I began to look into it for myself I was struck by the incredible beauty that surrounded the Mayan every day.

Why is it important for you to be green/ what made you decide to do that?

Growing up in the NW, being green isn’t something you choose to do; it’s a way of life from birth. I grew up in Seattle and at the time we had the most advanced recycling program in the country. I guess you can say I’ve been an environmentalist from birth. I also have two small children and I look at every decision I make with the filter of “how will this affect them and future generations”. It’s abundantly clear that if we continue on the path we’re on that we will very quickly deplete our natural resources and our environment, and I truly believe that if we all take a hard look at how we live our lives we can make choices that can have a real impact.

Tell us something we don’t know about the brand?

Ija is a one-woman show. I design, fabricate and package every order that leaves the studio.

What part of designing is the most fun/ difficult?

For me there is nothing greater than an afternoon spent spread out on the floor surrounded by books and sketches while drinking a cup of tea. In those moments I have to pinch myself that I’m lucky enough to have this incredible job.

The most difficult part is to keep continuing to that well of inspiration and hope that there’s still something there to draw from. It becomes tough season after season.

Tell us a little about what to expect with your summer and spring lines?

I am really drawing from the Mayan and Native American for this collection; so expect lots of geometry and very bold color combinations.

What piece are you most excited about for spring 12 or summer 12?

There’s an incredible geometric bib necklace suspended from ridiculously soft leather that I am completely in love with at the moment. Perfect summer accessory.
Who is your favorite designer or whom do you get inspiration from?

I adore Diane Von Furstenberg; her clothes are eternally timeless and flattering to a woman’s form. I appreciate her use of bold prints and colors, and the fact that she forged the path for other female designers to follow.

Who are your top five bands?

Prairie Underground, Joie, Complex Geometries, Lululemon & Frye

What other wisdom can you lend us?

I am a firm believer in enjoying what you do everyday. We are only on this planet for a limited time, and you should cherish every moment. We spend so much of our lives at work; why not love what you do?

Just a side note…..
What natural beauty product can you not live without?


Burt’s Bees Radiance skin regimen; it has saved my sensitive skin.

What is your favorite accessory you can't live with out?


Ija’s Large Continuous Gold Hoops; they’re a no brainer and make every outfit seem more polished.

What is your go to color?
Black ;)

Do you prefer heals or flats? Skinny or flared jeans? 

I’m 6’ and clumsy, so definitely flats and I can’t live without skinny jeans.

Last……
What is your style byline or motto?


Beauty radiates from within, but a pair of fabulous earrings can’t hurt.


May 8, 2012


May 7, 2012


 



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